Both cats and dogs enjoy cows’ milk, but many struggle to digest lactose (the sugar found in milk). ZEAL® New Zealand Lactose Free Pet Milk is crafted from 99.5% lactose-free cows’ milk, ensuring it is easy on your pet's stomach while preserving all the natural richness and flavor of regular cows’ milk. Gluten Free  •  Low Allergen High Protein  •  Low Fat Premium New Zealand Grass-Fed Cow’s Milk. Produced in New Zealand Suitable for: Dogs and Cats of every life stage. Zeal® Lactose Free pet milk is specially designed for: adult dogs and puppies, as well as adult cats and kittens. Made from fresh whole cows’ milk sourced from New Zealand, it is 99.5% lactose-free, making it easy for pets to digest while keeping all the natural goodness and taste intact. New Zealand’s pasture-raised cows provide some of the finest milk globally. The grass-fed milk from New Zealand is an excellent source of Vitamin B12, Iodine, Vitamin B2, Vitamin D, and Phosphorus, along with being a good source of Calcium, Pantothenic acid, Selenium, Zinc, Biotin, Protein, and Vitamin A. The quality of this milk is directly linked to the year-round grazing of green grass, and when compared to milk from grain-fed cows, it offers significantly richer nutritional benefits. Benefits of New Zealand's grass-fed cow’s milk over grain-fed cow’s milk: 50% more Omega-3 fats than milk when compared to milk from grain-fed cows. 50% more antioxidant Vitamin E than milk from grain-fed cows. Four times the Beta-carotene levels compared to milk from grain-fed cows. Twice the amount of the fatty acid CLA (conjugated Linoleic acid) when compared to milk from grain-fed cows. Storage: Zeal™ Lactose Free Pet Milk is UHT treated for extended shelf life. Keep in a cool, dry location away from direct sunlight. Our milk bottles are user-friendly, can be stored in the pantry, and should be refrigerated after opening, remaining usable for up to a week. Our milk is packaged under long life conditions in light-blocking shrink-wrapped bottles to prevent the degradation of vitamins and flavors. Ingredients and Analysis Ingredients: Whole Milk (Raw), Vegetable Oil (Sunflower), Taurine, Vitamin E, Vitamin B1, Vitamin B2. Typical analysis: Nutrient quantity per 100g Energy (kJ) 298.0 Protein 3.3g / 100g Total Fat 4.0g / 100g ~ of which saturated fat 2.5g / 100g Carbohydrates 4.6g / 100g ~ of which sugars 4.4g / 100g Sodium 46mg / 100g Feeding Guidelines Recommended serving alongside your pet’s daily food. Milk should be offered in moderation, complementing their other meals. Both dogs and cats require a mix of solid and liquid nourishment. Refer to the table below for suggested daily servings Weight / Suggested Daily Intake Dogs ~ average daily intake Puppy weight –  500 grams weight  / 140 ml 1 kg weight  / 250 ml Adult and Senior Dogs 0 – 2.5 kg weight  / 80 ml 5 – 10 kg weight  / 75 – 130 ml 25 – 40 kg weight  / 260 ml Cats ~ average daily intake Kittens ~ average 50 – 100 ml Adult and Senior Cats: ~ average 100 – 150 ml UHT treated milk. Shake well before use and refrigerate after opening. Benefits Dogs and cats enjoy the flavor of milk; however, they often cannot handle the lactose present in standard cow’s milk. Lactose is a naturally occurring complex sugar in milk that many pets struggle to digest due to a deficiency in the enzyme lactase, which breaks down lactose. Undigested lactose can lead to flatulence, discomfort, vomiting, and diarrhea, hindering nutrient absorption. Ensure your pets receive only lactose-free milk. Zeal® New Zealand 100% Lactose Free Pet Milk is completely natural, free from artificial flavors, colors, or preservatives. It is enriched with a variety of vitamins and minerals, essential fatty acids, antioxidants, amino acids, and taurine. This formulation offers a balanced source of energy and nutrition for active dogs and cats. Taurine: Taurine is vital in a cat’s diet as they cannot produce it naturally like dogs do. Calcium: This product provides calcium in its most natural and absorbable form, which is essential for all dogs and cats to develop and maintain proper bone density. A balanced calcium to phosphorus ratio is crucial in their diet, making a natural calcium source preferable to additives or supplements. Omega-3 fats: The Omega-3 fatty acids (EPA & DHA) are essential for supporting joint health and alleviating the effects of arthritis, working against inflammation. Additionally, they assist with allergies, skin and coat health, cell formation, heart and kidney function, lymphoma, healthy aging, cognitive function, and immune support. Vitamin E: This fat-soluble nutrient is found in various foods and acts as an antioxidant, protecting cells from damage caused by free radicals. Beta-carotene: A precursor to Vitamin A, Beta-carotene is an essential antioxidant that supports healthy skin and mucous membranes, the immune system, and vision. CLA (conjugated Linoleic acid): CLA is a fatty acid linked to numerous health benefits, including immune and inflammation support, enhanced bone mass, better blood sugar regulation, and improved heart health. New Zealand’s grass-fed milk is an excellent source of Vitamin B12, Iodine, Vitamin B2, Vitamin D, and Phosphorus, along with being a good source of Calcium, Pantothenic acid, Selenium, Zinc, Biotin, Protein, and Vitamin A.

A complete selection of individual veal ribs. Rich in meaty goodness and red marrow, featuring soft bones that are easy to digest. Regular chewing promotes oral health by helping to minimize plaque and tartar build-up ~ a natural way to floss their teeth. Gluten Free • Low Allergen High Protein • Low Fat Animal protein source: Free Range Veal (Beef) Produced in New Zealand Recommended for: Medium + Large Dogs across all life stages No Vaccines, No Steroids (HGP), No Artificial Coloring, No Preservatives, No Additives ZEAL® 100% Pure Natural pet treats are nutritious, reliable, and traceable back to their source. We proudly offer 21 varieties of delightful treats, including 6 that are adored by cats. Our treats are handcrafted in our Auckland facility using top-quality New Zealand free-range meats and wild-caught seafood. We ensure that absolutely NO colorings, flavors, additives, or preservatives are utilized during production. Delight your pet with a delicious and healthy source of nutrition. Ingredients and Analysis Ingredients : Natural Dried New Zealand Beef Ribs Typical analysis:- Protein 58.0g / 100g Fat SBR 8.6g / 100g Moisture 8.8g / 100g Ash 22.6g / 100g Fiber 2.0 / 100g Benefits Maintaining your pet's oral and dental health is crucial. They can’t tell us when they’re in discomfort, so it's essential to regularly examine their gums and teeth. Chewing on Zeal® Pet Treats aids in the removal of plaque and tartar. Additionally, brushing your pet’s teeth regularly is a wise practice! Treats for training sessions: Treats serve as an effective tool during training, as they help keep your pet focused on you and the learning experience, regardless of their age. For training purposes, it’s best to use small, easily swallowed treats that require minimal chewing, allowing you to reward behaviors quickly and frequently. Ideal training treats are relatively soft and about the size of a pea. Pets are generally less concerned about the size of the treat, and more impressed by the quantity. Larger treats work well for rewarding good behavior, as your pet has to pause, chew, and take their time enjoying it. How to use dog treats effectively: The best way to utilize treats is to reinforce a calm and submissive mindset. Avoid using treats to reward an overly excited or stimulated state. Always allow your pet to smell the treat first, but hold it away from them and wait. Remember, pets, especially dogs, can detect scents from over 5 meters away, so there’s no need to place the treat directly under their nose. Once they catch the scent, dogs may initially bounce around or jump on you. If this occurs, communicate your disapproval through your demeanor and body language; your patience as an owner will yield a well-behaved pet. They'll learn that a cool and calm approach leads to results, sitting and waiting while looking at you in quiet anticipation. At the moment of calm, reward them with the treat. Avoid using treats to reinforce an excited pet; instead, use them to encourage a calm, submissive state. Feeding Guidelines Don't over-treat ~ While it may be tempting to indulge your furry friend when they beg for more, it’s important to moderate treat intake. Treats are designed to supplement your pet’s diet. Just like with us, too many treats can lead to weight gain and disrupt the balance of their diet, which must be complete and nutritious to keep them healthy. Ideally, treats should not exceed 10% of your pet’s daily caloric needs, so adjust regular meal portions accordingly to prevent weight gain, keeping track of their treat consumption during training sessions each day. This rule also applies to treats given as general rewards for good behavior. Neglecting this can lead to gradual weight gain, which can harm your pet's health. Treat Wise ~ We always recommend supervising your pet while they enjoy treats, especially when trying something new. Some dogs (though not commonly cats) can be overly enthusiastic with tasty bites and may not chew properly, leading to potential choking hazards. When to give treats to your pet ~ The best time to offer treats is between meals, not immediately before or after feeding. Select a treat that your pet will relish. If you're using treats as a training incentive, they won't be as effective right after your pet has just eaten a full meal. What types of treats are suitable for your breed, size, and age of dog or cat? We suggest supervising your pet while they enjoy treats, especially when introducing a new one. Many dogs tend to gulp down treats without chewing, so keep an eye on them regardless of their size and age until you're confident they can handle them safely. Cats typically gnaw on treats instead of consuming them quickly. Smaller dogs may find shanks or bones a bit large, while larger dogs might swallow medium-sized harder treats without chewing. Older pets with dental issues may require softer chews, so it’s essential to consider your pet’s size and eating habits. Storage: Keep in a cool, dry location away from direct sunlight. Ensure the pouch is zip-locked for maximum freshness. If purchasing bulk bags, store the unused product in an airtight container for optimal freshness and hygiene.

This long-lasting chew features natural Chondroitin, which aids in joint support and flexibility. Chewing regularly can help prevent the accumulation of plaque and tartar, acting as a natural dental floss. Gluten-Free • Low Allergen High Protein • Low Fat Includes Chondroitin Animal protein source: Lamb Produced in New Zealand Recommended for: Dogs across all life stages No Steroids (HGP), No Coloring, No Preservatives, No Additives ZEAL® 100% Pure Natural pet treats are nutritious, reliable, and traceable to their sources. We offer 21 delightful varieties of treats, including 6 favorites among cats. These treats are handcrafted in our Auckland facility using high-quality New Zealand free-range meats and sustainably caught seafood. We guarantee that absolutely NO colorings, flavors, additives, or preservatives are involved in our manufacturing process. Pamper your pet with a delicious and nutritious treat. Ingredients and Analysis Ingredients: Natural Dried Free-Range New Zealand Sheep Ears Typical analysis: Protein 70.0g / 100g Fat SBR 10.6g / 100g Moisture 9.4g / 100g Ash 3.2g / 100g Fibre 4.7g / 100g Chondroitin 2.2g / 100g Benefits Maintaining your pet's oral and dental health is crucial. Since they cannot communicate when they are in discomfort, it’s essential to regularly check their gums and teeth. Chewing on Zeal® Pet Treats can aid in the removal of plaque and tartar. Additionally, brushing your pet’s teeth on a regular basis is advisable! Treats for training sessions: Treats are effective tools during training as they help keep your pet focused on you and the learning process, regardless of their age. For training purposes, treats should ideally be small and easy to swallow, requiring minimal chewing so you can reward behaviors promptly and frequently. Ideal training treats are relatively soft and about the size of a pea. Pets are less concerned with the size of the treat; it’s the quantity that captivates them. Larger treats are better suited for rewarding good behavior, as they require your pet to pause, chew, and take their time eating. Maximizing the effectiveness of dog treats: The best way to utilize treats is to reinforce a calm and submissive demeanor. Avoid using treats to reward an excited or overstimulated state. Always allow your pet to smell the treat first, but hold it out of their reach and wait. Keep in mind that pets, particularly dogs, can detect scents from over 5 meters away, so there’s no need to place the treat directly under their nose. Initially, dogs may exhibit excitement and jump around. If this occurs, communicate disapproval through your demeanor and body language; your patience as a pet owner will lead to a well-mannered companion. They will learn that maintaining a calm behavior yields better results, sitting and waiting quietly while looking at you in anticipation. At the moment they are calm, reward them with the treat. Avoid using treats to reward an excited pet; instead, use them to encourage a calm and submissive mindset. Feeding Guidelines Don’t over-treat ~ While it can be tempting to give in when your furry friend begs for more, it's important to keep treats regulated. Treats should complement your pet's diet. Similar to humans, an excess of treats can lead to weight gain and may disrupt the balance of your pet's diet, which must be complete and balanced for optimal health. Ideally, treats should comprise no more than 10% of your pet’s daily calorie intake, so adjust regular meal portions accordingly to prevent weight gain, considering what they have consumed in treats during training sessions. This also applies to treats given as rewards for good behavior. If you neglect this, your pet may gradually gain weight and excess weight can be detrimental to their health. Treat Wise ~ We always advise supervising your pet when giving them treats, especially when introducing a new one. Some dogs (unlike cats) may get overly enthusiastic about tasty snacks and might not chew properly, which could lead to choking hazards. When to give treats to your pet ~ The best time to offer treats is between meals rather than immediately before or after a meal. Select a treat that your pet will relish. If you’re using treats as a training aid, they will be less effective if your pet has just had a full meal. What type of treats are appropriate for your dog's or cat's breed, size, and age? We recommend that you supervise your pet while they enjoy treats, especially when trying something new. Many dogs tend to gulp down treats without chewing, so it’s important to oversee pets of all sizes and ages until you are confident they can manage without risk of choking. Cats typically chew on treats without rushing to consume them. Smaller dogs may find larger bones challenging, while larger dogs might attempt to swallow medium-sized harder treats without chewing; older pets with dental issues may require softer chews, so it’s crucial to consider your pet’s size and eating habits. Storage: Keep in a cool, dry area away from direct sunlight. Ensure the product pouch is zip-locked for optimal freshness. For bulk purchases, store any unused product in an airtight container to maintain freshness and hygiene.

A fantastic chew packed with meat and red marrow, featuring soft bones sourced from very young calves. This is among our top sellers! Gluten-Free  •  Low Allergen High Protein • Low Fat Animal protein source: Veal / Free Range Beef Produced in New Zealand Recommended for: Dogs of every life stage No Vaccines, No Steroids (HGP), No Colouring, No Preservatives, No Additives ZEAL® 100% Pure Natural pet treats are nutritious, reliable, and traceable to their origins. We proudly offer 21 delightful treat varieties, including 6 that are loved by cats. Crafted by hand in our Auckland facility, our treats are made from premium New Zealand free-range meats and sustainably sourced seafood. We ensure that absolutely NO colourings, flavours, additives, or preservatives are involved in our production process. Pamper your pet with a delicious and healthful source of nutrients. What type of treats are appropriate for your dog's or cat's breed, size, and age? We advise supervising your pet while they enjoy treats, especially when introducing a new one. Many dogs tend to gulp treats without chewing, so it's important to monitor all sizes and ages until you feel confident they can manage without the risk of choking. Cats usually nibble on treats rather than devouring them too quickly. Smaller dogs may find larger shank bones difficult, while larger dogs might try to quickly consume medium-sized harder treats without chewing. Older pets with dental issues will require softer chews, so it's essential to consider your pet's size and eating habits. Storage: Keep in a cool, dry area away from direct sunlight. Ensure the packaged product is zip-locked to maintain freshness. For bulk purchases, store any unused product in an airtight container to ensure quality and hygiene. Ingredients and Analysis Ingredients : Natural Dried New Zealand Veal Ribs Typical analysis:- Protein 58.0g / 100g Fat SBR 8.6g / 100g Moisture 8.8g / 100g Ash 22.6g / 100g Fibre 2.0g / 100g Benefits Maintaining your pet’s oral and dental hygiene is crucial. They can't communicate pain, so regular checks of their gums and teeth are essential. Chewing on Zeal® Pet Treats aids in removing plaque and tartar buildup. Regularly brushing your pet’s teeth is also a beneficial practice! Using treats during training: Treats serve as an effective tool in training sessions, helping to keep your pet focused on you and the learning experience, regardless of their age. For training purposes, treats should ideally be small and easily swallowed, requiring minimal chewing so that you can reward desired behaviors quickly and frequently. The best training treats are relatively soft and about the size of a pea. Pets care more about the quantity of treats rather than their size. Larger treats can be used for rewarding good behavior, as they require your pet to stop, chew, and take their time to enjoy them. How to best utilize dog treats: The most effective way to use treats is to reinforce a calm and submissive demeanor. Avoid rewarding your pet for an excited or over-stimulated state. Always allow your pet to sniff the treat first, holding it up out of reach and waiting. Remember, pets, especially dogs, can smell from over 5 meters away, so there's no need to put the treat directly under their nose. Once they catch the scent, dogs may initially jump around or even leap on you. If this occurs, communicate your disapproval through your body language and attitude; your patience as an owner will lead to a well-behaved pet. They will learn that a calm approach results in rewards, as they sit quietly and look at you in anticipation. At the moment they are calm, give them the treat. Do not use treats to reward an excited pet; instead, use them to encourage a calm, submissive state. Feeding Guidelines Don’t overindulge ~ Even though it may be tempting when your beloved pet begs for more, remain mindful and keep treats limited. Treats should complement your pet's diet. Just like us, excessive treats can lead to weight gain and upset the balance of their diet, which should remain complete and nutritious for their health. Ideally, treats should not exceed 10% of your pet's daily calorie intake, so adjust regular meal portions accordingly to prevent weight gain, taking into account all treats consumed during training throughout the day. This also applies to treats given as general rewards for good behavior. Neglecting this can lead to gradual weight gain, which is detrimental to your pet’s health. Treat Wise ~ We always suggest that your pet enjoys treats under supervision, especially when trying something new. Some dogs (which is less common in cats) can be overly eager when it comes to tasty snacks and might not chew thoroughly, posing a choking hazard. When to offer treats to your pet ~ The best time to give treats is between meals, not immediately before or after a meal. Choose a treat that your pet will find appealing. If you're using treats as a training incentive, they won’t be as effective right after your pet has finished a full meal.

A fantastic chew featuring plenty of meat and red marrow, made from the soft bones of very young calves. This is one of our top-selling items! Gluten Free  •  Low Allergen High Protein • Low Fat Animal protein source: Veal / Free Range Beef Produced in New Zealand Recommended for: Dogs of all ages No Vaccines, No Steroids (HGP), No Coloring, No Preservatives, No Additives ZEAL® 100% Pure Natural pet treats are nourishing, reliable, and traceable to their source. We offer 21 different varieties of scrumptious treats, 6 of which are favorites among cats as well. Our treats are hand-crafted in our Auckland factory using premium New Zealand free-range meats and wild-caught seafood. Absolutely NO colorings, flavors, additives, or preservatives are included in the production process. Pamper your pet with a delicious and nutritious source of sustenance. What types of treats are appropriate for your dog or cat based on their breed, size, and age? We advise supervising your pet while they enjoy their treats, particularly when introducing a new one. Many dogs tend to gulp down treats without chewing, so it's important to keep an eye on pets of all sizes and ages until you're confident they can handle it safely. Cats typically take their time to gnaw on a treat rather than consuming it all at once. Smaller dogs might find shank bones and similar items a bit too large, while larger breeds may attempt to swallow medium-sized harder treats without chewing. Older pets with dental issues may require a softer chew, so it's essential to assess your pet’s size and eating habits. Storage: Keep in a cool, dry area away from direct sunlight. Ensure the pouched product is zip-locked for freshness. For bulk purchases, store any unused product in an airtight container to maintain freshness and hygiene. Ingredients and Analysis Ingredients : Natural Dried New Zealand Veal Ribs Typical analysis:- Protein 58.0g / 100g Fat SBR 8.6g / 100g Moisture 8.8g / 100g Ash 22.6g / 100g Fibre 2.0g / 100g Benefits Maintaining oral and dental hygiene is crucial for your pets. They cannot communicate when they are in discomfort, so it's important to regularly check their gums and teeth. Chewing on Zeal® Pet Treats can assist in removing plaque and tartar. Regularly brushing your pet’s teeth is also advisable! Treats for training sessions: Treats are an effective tool during training as they help to keep your pet focused on you and the learning experience, regardless of their age. Ideally, training treats should be small and easy to swallow, requiring minimal chewing so you can reward behaviors promptly and frequently. The best training treats are relatively soft and about the size of a pea. Pets are less concerned about the size of the treat; it’s the quantity that impresses them. Larger treats work well for rewarding good behavior, as they require your pet to pause, chew, and take their time enjoying it. How to utilize dog treats most effectively: The best approach to using treats is to promote a calm, submissive state. Avoid using treats to reward an excited or overly stimulated mindset. Always allow your pet to sniff the treat first, but hold it up and wait. Remember, pets, especially dogs, can detect scents from over 5 meters away, so there’s no need to put the treat right under their nose. Once they catch the scent, dogs may jump around initially or even jump on you. If this occurs, communicate your disapproval through your demeanor and body language; your patience as an owner will lead to a well-mannered pet. They will soon learn that a calm approach yields results, sitting quietly and waiting for you while looking at you with anticipation. At the moment they are calm, give them the treat. Do not use treats to reward an excited pet; instead, use them to reinforce calm, submissive behavior. Feeding Guidelines Don’t over-treat ~ While it might be tempting to indulge your furry friend when they beg for more, it's important not to overdo it and to keep treats regulated. Treats should supplement your pet’s diet. Just like us, excessive treats can lead to weight gain and disrupt the balance of your pet's diet, which must be complete and nutritious to keep them healthy. Ideally, treats should not exceed 10% of your pet's daily caloric intake, so adjust regular meal portions accordingly to prevent weight gain, taking into account what they have consumed in treats during training sessions throughout the day. This also applies to treats given as general rewards for good behavior. If you don't manage this, your pet will gradually gain weight, and excess weight can adversely affect their health. Treat Wise ~ We always suggest supervising your pet while they enjoy treats, particularly when trying something new. Some dogs (unlike cats) can be overly enthusiastic about tasty morsels and may not chew properly, which could lead to choking. When to offer treats to your pet ~ The best time to give treats is between meals and not immediately before or after a meal. Choose a treat that your pet will find appealing. If you’re using treats as a training aid, they will not be as effective right after your pet has eaten a full meal.

Crafted from 100% handmade veal mince, this treat is a versatile and well-balanced option for daily rewards, which can be given whole or easily broken into smaller pieces for extra incentives. 100% Free Range No Additives Gently Air Dried Premium Handmade Ingredients 100% New Zealand Veal Guaranteed Analysis Crude Protein (min) – 68% Crude Fat (min) – 12% Moisture (max) -10% Ash (max) – 8% Crude Fibre (max) – 3%

Rich in iron, liver is a favorite among dogs! It's a fantastic aid for training. Gluten-Free  •  Low Allergen High in Protein  •  Low in Fat Rich in iron Source of animal protein: Free Range Venison Produced in New Zealand Recommended for: Dogs of all ages No Vaccines, No Steroids (HGP), No Coloring, No Preservatives, No Additives ZEAL® 100% Pure Natural pet treats are nutritious, reliable, and traceable to their origins. We offer 21 varieties of delectable treats, 6 of which are also loved by cats. Our treats are crafted by hand in our Auckland factory using premium New Zealand free-range meats and wild-caught seafood. Absolutely NO artificial coloring, flavors, additives, or preservatives are included in the making. Reward your pet with a delicious and nutritious source of vitamins. Which treats are appropriate for your dog's or cat's breed, size, and age? We advise supervising your pet while they enjoy treats, especially when introducing a new one. Many dogs may try to gulp down a treat without chewing, so keep an eye on pets of all sizes and ages until you're confident they can manage without risk of choking. Cats typically take their time with treats, gnawing rather than swallowing them whole. Smaller dogs might find larger bones or shanks a bit too big, while larger dogs may gobble medium-sized harder treats quickly. Older pets with dental issues might require softer chews, so it’s essential to assess your pet's size and eating habits. Storage: Keep in a cool, dry area away from direct sunlight. Ensure the pouch is zip-locked to maintain freshness. If purchasing in bulk, store any unused product in an airtight container for hygiene and freshness. Ingredients and Analysis Ingredients: Natural Dried New Zealand Veal Liver Typical analysis: Protein 52.8g / 100g Fat SBR 13.6g / 100g Moisture 13.3g / 100g Ash 4.4g / 100g Crude Fibre 0.5g / 100g Benefits Pet Oral and Dental Hygiene is crucial for your pets. Since they can't communicate pain, it's important to regularly check their gums and teeth. Chewing on Zeal® Pet Treats can help reduce plaque and tartar. Regularly brushing your pet's teeth is also a great practice! Treats for training sessions: Treats serve as an excellent tool in training, helping to keep your pet focused on you and the learning process at any age. For training, treats should ideally be small and easy to swallow with minimal chewing, allowing you to reward behaviors quickly and frequently. The best training treats are soft and roughly the size of a pea. Pets are more concerned about the quantity of treats rather than their size. Larger treats can be used as rewards for good behavior, like chunky pieces, which require your pet to pause, chew, and take their time to enjoy. How to use dog treats effectively: The best way to utilize treats is to reinforce a calm, submissive state. Avoid using treats as rewards for excited, overstimulated behavior. Always let your pet sniff the treat first, but hold it out of reach and wait. Remember, pets, especially dogs, have an excellent sense of smell and can detect scents from over 5 meters away, so you don’t need to put the treat under their nose. After they catch the scent, dogs may initially bounce around or even jump on you. If this happens, communicate your disapproval with your body language and demeanor; your patience as an owner will result in a well-behaved pet. They will learn that a calm approach yields results, sitting and waiting in quiet anticipation. At the moment they’re calm, reward them with the treat. Don’t use treats to reward an excited pet; instead, use them to encourage a calm, submissive demeanor. Feeding Guidelines Don’t over-treat ~ While it may be tempting when your furry friend begs for more, resist the urge to be overly generous and keep treat consumption regulated. Treats are intended to supplement your pet's diet. Just like us, too many treats can lead to weight gain and disrupt the balance of your pet's diet, which should be complete and balanced to ensure their health. Ideally, treats should not exceed 10% of your pet's daily caloric needs, so be sure to adjust their regular meal portions to avoid weight gain, especially considering what they’ve consumed in treats during the day. This also applies to treats given as rewards for good behavior. Failure to manage this may result in your pet gradually gaining weight, which can be detrimental to their health. Treat Wise ~ We always suggest that pets consume treats under supervision, particularly when trying a new treat. Some dogs (which is uncommon for cats) can be overly enthusiastic about tasty snacks and may not chew properly, leading to a choking hazard. When to give treats to your pet ~ The best time to offer treats is between meals, rather than immediately before or after a meal. Select a treat that your pet will enjoy. If you’re using treats as a training aid, they won’t be as effective right after your pet has eaten a full meal.

Crafted from 100% handmade veal mince, this treat is a balanced and adaptable choice for daily use, ideal for training sessions and rewarding your furry friend on the move. 100% Free Range No Additives Gently Air Dried Premium Handmade Ingredients 100% New Zealand Veal Guaranteed Analysis Crude Protein (min) – 60% Crude Fat (min) – 12% Moisture (max) -10% Ash (max) – 10% Crude Fibre (max) – 1%

Delicious venison shanks sourced from free-range deer raised on the lush farms of New Zealand. 100% All-Natural Treats – Completely devoid of additives, artificial colors, flavor enhancers, preservatives, antibiotics, vaccines & steroids, and free from hormone growth promoters. Product Highlights: High in protein – Low in fat! Crafted exclusively from free-range deer Contains 2 pieces – at least 500g of delightful dog chew! Filled with a rich marrow reward inside Fun and engaging toy Supports improved dental health Perfect for teething puppies